Driver peak recruit — Facebook
draftPersona: driversChannels: facebook
CTA: Apply / download driver app
Objective
Enough online drivers for lunch + dinner peaks in launch zone.
Checklist
- Define guarantee (first N trips)
- Creative: earnings + peak hours
- Post in driver groups + Meta ads
- Onboarding SLA < 48h
- Track online % at 12–14h and 18–21h
Kill / scale
Stop recruiting if idle drivers > threshold with no orders.