Ümameats

Diners

Create demand inside launched Toronto zones so restaurants see orders and drivers have trips.

Goals
First orders + 7–14 day reorder rate in priority postal codes.
Funnel
Discover → understand local delivery → download/open app → first order → reorder.
Offers
First-order credit, free delivery window, zone launch promo.
Metrics
CAC, install→first order, AOV, reorder D7/D14, orders by zone.

Role

Demand side of the marketplace. Gate spend to zones with enough live restaurants and drivers.

Messaging pillars

  1. Hungry now — speed, ETA, lunch/dinner moments
  2. Local gems — independent restaurants on UmaMeats
  3. How it works — browse → checkout → track
  4. Why try — promo and neighbourhood focus
  5. Social proof — early reviews and shoutouts

Content types

Food reels, restaurant spotlights, order walkthroughs, promo codes, UGC.

Channels

Instagram, TikTok, Facebook (plus QR once merchants are live).

Risk

Demand before supply → bad experience. Sequence supply first.