Drivers
Last-mile capacity concentrated in dense zones so trips are efficient at lunch and dinner peaks.
- Goals
- Online drivers per peak window per zone; acceptance rate; on-time delivery.
- Funnel
- Hear about earning → understand zone density → sign up → first delivery → weekly habit.
- Offers
- Sign-up bonus, first-N-trips guarantee, peak multipliers, referral bonus.
- Metrics
- Cost per activated driver, % online at peaks, trips/week, completion, week-1 churn.
Role
Supply of delivery capacity slightly ahead of demand — not months ahead.
Messaging pillars
- Earn here — zone focus, peak hours
- How the app works — go online, accept, POD/PIN, payout
- Real earnings — transparent ranges
- Flexibility — choose when to work
- Referral — bring a friend
Content types
Earnings walkthroughs, day-in-the-life, how-to-go-online, guarantee explainers.
Channels
Facebook/WhatsApp/Discord driver groups, Meta ads, Kijiji, referrals.