Central playbook for UmaMeats v0 digital campaigns. Publish what needs to be done for diners, drivers, and restaurant owners — focused on Instagram, TikTok, and Facebook.
Supply density so diners find menus they want and drivers have pickup clusters.
Last-mile capacity concentrated in dense zones so trips are efficient at lunch and dinner peaks.
Create demand inside launched Toronto zones so restaurants see orders and drivers have trips.
Feed ads, Groups posts, Events, short Reels cross-post, lead forms for restaurants.
Short native videos, duets/stitches, series (day in the life).
Reels, Stories, carousels, Feed posts, Stories polls/stickers.
Phone-forward homepage canvas, four landing mockups, App Store CTAs, and the UX playbook from the diner site revamp.
Visual step-by-step for Guideline 2.1 clearance (customer + driver) and first Google Play production release.
USD replacement-cost IP mark (~$700k), rebuild build-up, method discounts, and Toronto buyer / M&A outreach notes.
Driver POV + restaurant reviews — IG / TikTok / FB
diners · instagram, tiktok, facebook
Diner zone launch — IG + TikTok
Restaurant density — outbound + FB
restaurants · facebook, instagram
Driver peak recruit — Facebook
drivers · facebook