- Formats
- Feed ads, Groups posts, Events, short Reels cross-post, lead forms for restaurants.
- Cadence
- Always-on ads for restaurants/drivers; organic in local groups 2–3x/week.
- Best practices
- Geo-target launch zones; creative by persona; landing page matches ad promise.
Best for
Restaurant owner outreach and 25–45 diner demand; driver group distribution.
Creative checklist
- Square + vertical assets
- Clear offer in primary text
- Zone targeting only
- Separate campaigns per persona (don’t mix)
Persona angles
- Diners: promo code + cuisine
- Drivers: guarantee + signup link
- Restaurants: commission one-pager → lead form
First diners
Full playbook (keywords, templates, 14-day plan): Diner social launch cookbook.
Driver POV + reviews
Immersive delivery POV + restaurant taste-guide posts: Driver POV + restaurant reviews.