Todo
Diner launch publishing — Instagram, TikTok, and Facebook
Full playbook → Diner social launch · Diners persona
Launch config
Fills captions and hashtags across the board. Saved on this device.
0 / 69 done
Test checkout end-to-end with UMAWELCOME / $15 off your first order
Shot list ready: 6 food heroes, 2 how-to clips, 2 merchant spots, 1 offer graphic
Tracking sheet ready (date, platform, URL, zone, code, installs, first orders)
Plan pinned content: how-to order + best food clip on IG and TikTok
Reply to every comment within 2 hours during launch week
Amplify the day’s Reel/TikTok in IG Stories with a link sticker / “bio link” frame
Log post URL, platform, zone, and creative type in the tracking sheet
DM soft CTA to highly engaged users asking about delivery areas
If menus empty or ETAs blow up after a spike — pause diner push, fix supply first