- Formats
- Reels, Stories, carousels, Feed posts, Stories polls/stickers.
- Cadence
- v0: 4–5 Reels/week + daily Stories in launch weeks.
- Best practices
- Hook in 1s, local tags/geo, restaurant tags, clear CTA + link in bio / story swipe.
Best for
Diners (demand) and restaurant social proof. Driver recruitment as secondary.
Creative checklist
- Vertical 9:16, captions burned in
- Neighbourhood / zone callout
- Single CTA (download, order, apply, partner)
- UTM on every link
Persona angles
- Diners: food porn + ETA
- Drivers: earnings clip + peak hours
- Restaurants: owner testimonial + dashboard peek
First diners
Full playbook (keywords, templates, 14-day plan): Diner social launch cookbook.
Driver POV + reviews
Immersive delivery POV + restaurant taste-guide posts: Driver POV + restaurant reviews.