Getting started

How this cookbook works

Content lives in DynamoDB (umameats-marketing). Edit via /admin (password) or seed scripts.

Launch sequence

1. Pick zone
2. Restaurant density (live menus)
3. Driver coverage for peaks
4. Diner demand push
5. Rebalance with incentives when one side lags

Content series — driver POV & reviews

• Driver POV + restaurant reviews — Meta glasses day-in-the-life + local taste-guide reviews (npm run seed:driver-pov-reviews)

Diners — social launch

• Diner social launch cookbook — IG · TikTok · Facebook path to first diner orders

Digital channels in scope (v0)

Instagram · TikTok · Facebook

Admin

Set ADMIN_PASSWORD in Vercel / .env.local, then open /admin.