Restaurant owners
Supply density so diners find menus they want and drivers have pickup clusters.
- Goals
- Live restaurants per zone; % online at peaks; orders/restaurant/week.
- Funnel
- Awareness → consideration (one-pager) → account live → menu live → first order → weekly GMV.
- Offers
- Intro commission, waived fees 30–60 days, free photography, first-order boosts, onboarding help.
- Metrics
- Cost per activated restaurant, time-to-live-menu, orders in first 14 days, churn, GMV/restaurant.
Role
Merchant supply. Activation ≠ signature — first order is the real conversion.
Messaging pillars
- Fairer partner — local marketplace economics
- Incremental demand — new neighbourhood customers
- Simple ops — dashboard, status flow, kitchen ticket
- Proof — early restaurants winning orders
- Launch together — neighbourhood go-live calendar
Channels
Direct outbound, door-to-door, email/WhatsApp, Instagram, BIAs.
We also need to adopt a new way of challengin these people