Driver POV + restaurant reviews — IG / TikTok / FB

Objective

Build a repeatable social content engine: immersive driver POV (Meta glasses / phone backup) + delivery-aware restaurant reviews that drive diner first orders in live Toronto zones — with soft driver recruiting as secondary.

Full cookbook

Driver POV (Meta glasses) + restaurant reviews strategy — legal/safety, shot lists, hooks, review framework, 14-day calendar, measurement.

Checklist

• Glasses or phone POV plan (no driving with glasses recording)
• Driver talent + consent; restaurant film OK for pickups
• [FIRST_ORDER_CODE] / [OFFER] / UTM links (driver_pov, restaurant_review)
• Batch-film 1 shift → cut 3+ POV posts
• 2 review orders (live merchants only) with disclosure if comped
• Cross-post IG + TikTok; FB within 24h
• Scoreboard: views → profile → clicks → first orders

Kill / scale

Retire weak hooks; boost geo-only winners; never roast merchants publicly. See cookbook §D.